A new Easter road safety campaign is urging drivers to rethink their speeding habits on Queensland roads.
Main Roads and Road Safety Minister Mark Bailey says the campaign – ‘Let’s change the way we look at speed’ – highlights the dangers of low-level speeding.
“Around half of all speed-related crashes which kill or seriously injure people on our roads happen at just 10km/h or less over the speed limit.”
Mr Bailey said the campaign will run for three weeks throughout the busy Easter school holiday period.
“Unfortunately, when we see an increase in traffic, we often also see an increase in the number of crashes on our roads.”
More than 250 people lost their lives on Queensland roads last year.
The Minister says there are no excuses for speeding.
“It is up to all of us to take responsibility for our driving behaviour if we want to prevent these avoidable tragedies.”
The ‘Let’s change the way we look at speed’ campaign includes television and radio commercials, online/digital advertising, outdoor billboards, regional press advertising, a strong social media presence, and a comprehensive speed section on the Join the Ride to Save Lives website.