The Redlands has a new brand name- to attract attention, tourists, business and all sorts – It’s Redlands Coast and comes with the tag line – Naturally Wonderful and apparently research says everyone is all for it.
Redland City Mayor Karen Williams says the place brand and positioning statement, ‘Redlands Coast – Naturally Wonderful’ was the clear choice among participants in the research and engagement-Consultation occurred with almost 5,000 locals, business owners and visitors.
“We are excited to be embarking on a new journey to deliver a Redlands story that will support business, attract trade and investment, open up tourism opportunities and build on our already strong community pride.”
“This step in fostering economic development and tourism as Redlands Coast is especially important given our close proximity to the Brisbane and Gold Coast airports and Port of Brisbane and the opportunities that come with that, as well as with North Stradbroke Island transitioning from sand mining to tourism by 2019.”
“The name ‘Redlands Coast’ reflected Redlands approximately 335km of coastline and was built from the community up. We have more coastline than other places, including the Sunshine Coast. While it might not be all white beaches, our rich and diverse coastline is its own kind of ‘naturally wonderful’ along every twist and turn from Thorneside to Redland Bay and fringing our seven magnificent islands.”
“Our water lifestyle is what residents told us was the best part of our city, what differentiated us from other places, what attracted them to the area and what grounded them.”
The term ‘Redlands Coast’ was coined by community focus group participant Lucas Bolton, of Birkdale, and subsequently garnered significant approval from community and visitors.
“‘Redlands Coast’ is a name that defines us, and ‘Naturally Wonderful’ is a tagline that not only defines our landscape but also our ‘naturally wonderful’ people.”
Cr Williams said ‘Naturally Wonderful’ was a tagline that several focus groups came up with themselves, independent of each other.
Redlands Tourism Subcommittee member and Straddie Chamber of Commerce President Col Battersby says it’s an amazing time and opportunity for the city.
The new place brand does not replace the Redland City Council logo and does not change the official name of the city. It is a promotional brand for the city.
Cr Williams said formal promotion of Redlands Coast would start soon.
To find out more go to Redlands Coast – Naturally Wonderful and Redlands Coast – a brand new identity